Successful structure

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BUS503-A Foundations of Management

por Joshua Berghaus

TW Webinar Series

por steven murray

Strategic marketing

por Marina Stukalova

Team 31: Nike SWOT

por Eric Delacruz

Successful structure

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18. Sponsored Brand Manual Broad

- This campaign will generate new Brand KWs that we will use in Sponsored brand manual exact.

16. Manual Broad Video ADS

- In this campaign same KWs as in the Manual Broad campaign. Search terms of this campaign you can optimize only if you download a report.

14. Manual competitors Video ADS

- In this campaign same competitors as in the Manual Competitor campaign

12. Manual categories video ADS

- In this campaign same KWs as in the Manual categories campaign. Based on my experience i’ve noticed video works very well on Amazon

10. Sponsored Display (Place ads on our listing)

- we should defend our listing from our competitors, so, to carry it out we have to place products on our listings, BID for us will be very low, hence this is a great opportunity to prevent a competitor from placing their ads on our Listings

8. Manual Competitors from Reports

- We choose Competitors (ASINS) that showed us very good profit in: Manual Competitors, Reports, Manual categories, AUTO campaigns and inserts to this campaign. We should increase BIDs and daily spend budget

6. Sponsored display (same as manual competitors)

- all the same as in the Manual Competitors.

17. Sponsored Brand Manual Exact

- To scale and increase brand awareness we should use this campaign. In this campaign we use the same KWs as in the Manual exact campaign

15. Manual Exact Video ADS

- In this campaign same KWs as in the Manual Exact campaign

13. Auto (Low Bids)

- In this campaign BID will be in 2 times less as in the first AUTO. This is needed to find Long-Tail relevant KWs. Usually they work very well.

11. Sponsored product (place ads on our listing)

- same procedure as above, but different type of ads

9. Manual Exact from Reports

- We choose KWs that showed us very good profit in: Manual Exact, Reports, Manual Broad, AUTO campaigns and insert to this campaign. We should increase BIDs and daily spend budget

7. Sponsored Display (same as manual categories)

- all the same as in the Manual Categories. This type of add need to scale our product and drive more traffic on your listing.

5. Manual categories

- We have to find relevant categories to our product and add to Negative products targeting competitors that did not bring a profit. BID should be less in two times as usual

4. Manual Competitors

- We should find competitors with the higher price or lower reviews and place on their listing our ads. We use Helium 10 to carry it out. (In your case we can also analyze your existing campaigns and Reports, and collect relevant competitors that showed good profit)

2. Manual Exact

- Before launching an Manual Exact we have to find Relevant KWs, make a deep analysis of your niche, your competitors and already existing campaigns. I use Helium 10 to carry it out and also analyze previous data and collect KWs and ASINs from there.

3. Manual Broad/phrase campaign

- We should insert in Manual Broad and Phrase campaigns the same KWs as in the Manual Exact. WHY? Because this campaign will search for more relevant KWs that we will use in the future. We should add to the negative exact the same KWs as in the Manual Exact. Why? We will avoid internal competition between KWs. This campaign will search for us more relevant KWs which we can use to scale our business. It’s very important to work with negative KWs in these campaigns and optimize them correctly, otherwise they will be unprofitable

Auto campaign

Before launching an Auto campaign we have to find Negative KWs (it can be 100-300) and insert them to Negative exact, by this way we will not waste our budget. To carry it out I collect irrelevant KWs based on the previous data and if it is not enough I use Helium 10. And we have to optimize Auto campaign every day correctly In Reports and search terms we can find many KWs with good profit and we should add them to Manual, Broad and Phrase campaignsтема