VMG Process

Mais informações

Error Analysis

por ADA LUCIA ASENCIO RIVERA

RBL-Phases

por Friederike Ulses

Money

por Samuel Anderson-McCoy

Computational Journalism

por Lluis Codina

VMG Process

Resources

Briefing team

Sales

Jamie

Alex

PM

Iain

Data

Buy data

Get first cut

Review data

Additional documents

Risk F/ups list

Key communication points

Subtopic

Passing leads across

During calling

Review

Pre-briefing

Briefing

Risks

Sticking points

Product information

Wrong success criteria

Miscommunication

Poor list

Wrong data

Things to agree

contract for next steps

working relationship

Deliverables

Calling Results

Bible

Appendices - additional material from client

Mantras

Pain Discovery Chart

For each DM

Work plan for project

Calling dates

Review dates

Success Targets for Project

Top 5 questions

This project

Who are the decision makers?

New market or existing market?

For the company

Introduction

Proposition

What is client looking for?

Schedule

Get data loaded in CRM

Review 2 - Go/No Go

Continue calling

Review 1

Start calling

Internal review

Test calls to network

Straight after briefing meeting

2 hours

Collate PDC etc for bible

Briefing meeting

We bring

Client brings

Appendices

Pre-briefing meeting

We need to decide

List

We need from client

Background about the company

draft PDC

Target Market