CHALLENGES

differentiation

communication

mpdv execution

training

in-store

book

videos

channel strategy

to increase distribution

mix product per channel

KEY ACCOUNTS

TRADE

E-COMM

CHICCO (d2c, flagship, etc)

portfolio

to consolidate and strengthening USP

to avoid material shortage

highchair + booster + bench - FOB < US$30

Stack 123 Chicco (certification issues)

Maxi Cosi MOA 8in1

highchair - FOB < US$20