CHALLENGES
differentiation
communication
mpdv execution
training
in-store
book
videos
channel strategy
to increase distribution
mix product per channel
KEY ACCOUNTS
TRADE
E-COMM
CHICCO (d2c, flagship, etc)
portfolio
to consolidate and strengthening USP
to avoid material shortage
highchair + booster + bench - FOB < US$30
Stack 123 Chicco (certification issues)
Maxi Cosi MOA 8in1
highchair - FOB < US$20