Create a strategy to achive an engagement between merchants and customers throught contactless cards technology by 30% in the currently debit and credit card middle stratum holders in Bogota within one years by training.
Lack of POS terminals
Topic principal
Financial inclusion
lack of devices
Lack of customer knowledge
Topic principal
Either in the hight as low market
There is less POS penetration in the retail low commerce in specific at the south of Bogota city.
How many low cost retails are in Bogota city?
How many transaction are made in Bogota with debit, credit, cash, and contactless payments in retail and if it is possilbe in the low cost commerce
How many POS terminals are either at south as in the north of the city?
There are 80% more POS terminals in the high market than in the low
How many POS terminals are in the high and in the low market
How many transaccion are made in the low and in the high market?
what is the purchase percentage of each payment method in high and low market
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The major of middle and low people stratum transactions are made by cash
How many transactions are made by low and middele stratum specifying either hight as low market.
What are the main places to buy things by middle and low people stratum?
What are the main payment system they us buying things in the market, specifying kind of product if it is possible
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Internet connection
the lack of confidence
The 30 % of Bogota citizen doesn’t have a smartphone.
How many citizen are in Bogota?
How many of those have at least one tech device?
How many owners are by device? (tablet, smartphone, computers)
What is the most used device?
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People whom earn one o lest than a salary doesn’t have enough budget to acquire internet services.
How many Bogota citizens earn just a salary?
How many Bogota citizens earn less than a salary?
How many families survive with less than a salary?
What are the priority services that Bogota citizens use to pay monthly, sorting by stratums?
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There is not enough attractive publicity in the main city places about new financial payments
What are the resources of information that each Bogota citizen stratum use to get for new information? (newspaper? Tv news?, internet magazine?)
What are the publicity methods that financial institutions are using and the percentage?
What are the most attractive publicity methods for each Bogota citizen stratum?
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Most of the people don’t feel confident because of the security contactless payments in the way that they don’t know how the security systems work
How many steals has been made by using contactless payments in Bogota o r a similar city?
What are the most valuable security systems for contactless users?
What are the main methods that banking or contactless people use to apply in order to put on safe their money?
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lack of cashier knowledge
the cashiers don't have the enought training the make the contactless payment transaction so they don't think contactless payment usefull therefore, they appeal to use the traditional payment method
hipothesys
on average ¿how many transaction are made by contactless payment method and non contactless by one POS ?
¿ How many cashiers are receiving contactless tech training ?
