Business-Level Strategy

Perform activities differently or perform different activities

Relationships

Reach, Richness & Affiliation

Who to Serve

What

How

Cost Leadership

Rivalry

Bargaining (Customers)

Bargaining (Suppliers)

Potential Entrants

Substitutes

Competitive Risks

Differentiation

Bargaining (Customers)

Bargaining (Suppliers)

Potential Entrants

Substitutes

Competitive Risks

Rivalry

Focus

Cost Leadership

Differentiation

Competitive Risks

Integrated Cost Leadership/Differentiation

Flexible manufacturing systems

Information Networks

TQM

Competitive Risks