How to Measure New Media ROI- thx DM Scott
Begin w/ Questions- In the Last 1 or 2 Months Have You...
Answered direct mail ad
Gone to a trade show to buy prod/svc.
Used mainstream media to buy
Used Search engine to research or buy
Used peer to peer network to reach friends, colleagues, family
Then ask- Why are we spending $$ on things we don't use ourselves ?
Then ask- How do we create content that is highly indexed in search engines to share and drive people to our site
What to Measure?- How many people...
Are Exposed to My Ideas
Downloaded something free from my site
Shared your content w/ someone else
Measure through blog links
Are talking about you/prod/svc/company on blogs
Are talking about the competition
Buying what you sell