industrial and Ag. interests

author's purpose

to protect ecnomic interests of chemical
companies and large farms

To combat information given
under false pretenses

to fully discredit Carson

Author's assumptions

chemicals aren't very harmful

without large farming world will collapse

desired reaction of readers

discreditation of Carson

full trust in pesticides

show need for pesticides

crop reliance

animal well being

malaria

discredit Carson

insinuation of communism

radicalism

"fake data"

"dark age" imagery

without pesticides
world will end

animal extinction

eagles

robins

receptiveness

less than expected
due to knowledge of corruptness