MEC INBOUND /
MEC OUTBOUND
CALL CENTRE

$$ Online Lead generation

Subtopic

Google Adwords

Facebook

web-site

$$ Paper Marketing

NewsPapers

Flyer

Mail Drops

MIS Lead Generation

REFERAL PROGRAM

MEC CUSTOMER

UPSELLS

Private Tutor?

Other family members??

Longer Lessons

In Home Tuition?

Holiday Program?

Learning App?

Package deals

BUY NOW
CUSTOMER

OUR INITIAL OFFER??
PROSPECT (FREE MUSIC

Barriers to entry Resolved

First Lesson FREE IF
REGISTER NOW

MOney back gurantee

Barriers to entry not resolved

Lost Customer!!!

DOWNSELLS

Shorter lessons

Group Lessons

CROSS-SELLS

JV Partners

Support Products

Subtopic

CUSTOMER QUALIFIED