Profitability
For each product
Revenue
Product - Identify Segments
Size
Profits
Growth
Share
Revenues for all segments
Price
Pricing power
Consumer price sensitivity
Product differentiation
Market forces
Volumes
Competitor
New Products
Substitutes
Consumer
Growth/Shrinkage of size
Shifting of segments
Brand Strength
Promotion
Distribution
Logistics/Supply chain
Services - time
Costs
Layout the entire value chain of the product or the service
Suppliers
Manufacturing
Distribution
Customer acquisition
Customer retention
Outline all the relevant cost heads and draw up a matrix with value chain activities
Variable
Direct labour
Direct Material
Distribution
Fixed
Indirect material
Indirect labour
Maintenance & Overheads
SG&A
Identify relative contribution to overall Revenue, Cost and hence Profits
Based on the above analysis see if product mix needs to be changed
If product Mix is to be mentained see if for each product
Revenue can be increased
Cost can be decreased