PARKSON
Place
Online store
Mall (city/ near medium or high income society)
Competitor
Padini
Cotton-on
H&M
Brands-outlet
Promotion
online
official website
Membership
SMS
Offline
billboard
poster
Newspaper
magazine
Sales promoter
Product
Wearing
household
Furniture
Accessory
Price
Adult cloth (RM100-300)
Kid cloth (RM50-150)