Persuasive techniques
Pathos (argument by emotion)
Using humour to win someone over
Logos (argument by logic)
Explaining to someone how you're right
How are these important?
Logos, Pathos and Ethos are the 3 ways to win something over, wether that is someone, an audience, etc... If you have too much of something then your argument will not stick, so the correct balance is vital.
Ethos (argument by credibility)
If someone asks me about hockey, Ill let them know I've played hockey for 14 years to sound credible
Oral vs Written persuasion
In general, Oral persuasion
is easier to win over your crowd or person,
because, face to face, someone can't ignore your persuasion.
Written persuasion is harder to win over your crowd, person or people. In written persuasion, you can be ignored. When you're persuading someone or something, you need to tailor it to the situation (written or oral) by using more or less Logos, Pathos and Ethos depending on the situation
Demographics
Demographics are how you group populations into categories, Some common demographics are, Age, Gender and Race.
Demographics are important to help advertisers reach their target audience.
Logical fallacies
Logical fallacies are manipulations and lies in advertising
10 logical fallacies include :
1. Red herring
2. False dilema
3. Bandwagon
4. Scare tactic
5. Appeal to emotions
6. Appeal to the people
7. False cause
8. Ad hominem
9. Hasty generalization
10. Traditional wisdom
Objective vs Subjective
Objective language
Objective language is simply stating all the facts
in an argument, article, etc...
Subjective language
To be subjective is opposite of objective, being
subjective is being opinionated in an article, argument, etc...