Planimetry
Definition
Goals
Planimetry is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps.
Objetives
The target of planimetry is to create an effective display to catch the costumer’s attention
A way to protect the stock from further damage caused by constant movement.
Visual Merchandising
Is a tool to achieve sales, targets and enhance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy. Visual Merchandise uses season based displays to introduce new arrivals to coustomers, thus increasing conversions through a planned and systematic approach by displaying stock available
Store Planning
It is important that the store’s layout and general appearance work together to attract customers and motivate them to buy.
Floor space: This item needs to consider allocating
the product in such a way that it creates harmony between the image store and merchandising purposes
Product placemen: refers to the commitment with
manufactures, regarding sales figures for individual product, promotions and seasonal considerations.
Traffic flow: This factor refers to
the customer’s tracking through the
store.
Conclusion
Summary
It helps to have a clearer picture of what you want to project in the exhibitions.
Promotes sales to customers.
Influences the customer's purchase decision
Free Flow-layout
Free Flow-layouts are very flexible; they create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments.
Traffic flow
Loop or racetrack layout is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.
This design facilitates impulse
buying but in the other hand This layout is costly to design construct and maintain