Real Madrid
Marketing Mix
Tickets
The cheapest tickets Real Madrid sells are about $400
With the most expensive tickets being sold up to $200,000
Jerseys
Jersey Partner Is Adidas
Starting 11's jerseys prices can start at upwards of
$500
Promotions
Brand Expoltation
Branding is the most
important thing so
Real Madrid's Brand is a priority
Spectators
80,000 can be seated in the
Santiago Bernabeu Stadium
TV Explotation
Bring in biggest stars
in the sport
Fans support the players
They bring in and watch the games
Players
Bringing in the biggest
Players of the team
Causes fans of player
to support team and vice versa
Clothing
Hoodies, T-Shirts, Tracksuits
Team Jerseys,
Sponsorships
"Fly Emirates"
Buy products of a specific player
Distrubution
Online Ticket Sales
Online Official Store
Stadium Ticket Office
International Plaforms
Television
Customer
Establishing
Building A Loyalty to Customer
Get Customers to support Real Madrid
through history, branding, and players.
Maintainance
New exciting players
New Jerseys
Make customers feel apart of the team
Exchange
Money for enterianment experience
Exchanging Money for a
Viewing experience
Exchange of trust between
customer and organization
to fill customer demand/need
Satisfaction
Competitve Games
Rivalerys
Tournaments
Sold out arenas
Seeing team be successful
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