Twitter PR Strategy
Customer Relations
Follow your customers and potential customers
Create relevant content to your customers: tips, company info, etc.
Answer questions, respond to comments about your brand
Corporate Reputation Management
Follow industry leaders, similar interest, groups, news and media
Share insights, expertise, become a thought leader
Jump in the conversation. Be transparent and add value
Product Promotion & Sales
Follow current and potential customers, those interested in similar products
Share links to online promos, insider info on upcoming sales, discount codes
Check replies and DMs, answer questions, provide info when needed
Crisis Management
Follow your brand, products and relevant issues
Create additional resources, updated information and explanations
Answer questions, respond to comments, raise issues, provide info
Event Coverage
Follow those interested or attending events, media
Content with event informations, updates, behind the scenes coverage
Set up Tweet-ups, talk to attendees, ask and answer questions
Issue Advocacy
Follow those interested in your cause, industry leaders, news
Bring added value - health tips, disaster alerts, fundraising info
Know your followers, thank them for support, get them involved