Categorii: Tot - marketing - competitors - revenue - education

realizată de CARLOS PARRA 12 ani în urmă

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Attractiveness of TUI

The analysis focuses on the attractiveness of TUI's educational brands in Delhi, dissecting both supply and demand factors. It evaluates the competitive landscape, key product categories, and the selling methods employed by various operators.

Attractiveness of TUI

Attractiveness of TUI’s Educations portfolio of brands in Delhi

ROI

Marketing Strategy (V3)
Expected Profit
Cost
Revenue

Is Delhi an attractive city for school trips (Macro)

Political
Legal
Market Size
Growth

Supply Analysis

Competitor Characteristics
Main Product Categories
Price range
Selling method
Presence
Time in Business
Competitive Landscape

Demand Analysis

Motivation (parents/schools/students)
Information Flow

Choosing an operator

Attributes

Information research approach

Choosing trip type

Barriers

Variables

Current type of trips

Seasonality

Destination

Price

Duration

Volume

Structure of schools in India

Other variables (un-aided/aided, public/private)
Classes
Curricula
Government Influence