Branding Suprabha

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Branding Suprabha

Non VCI Business

CW

VCI Business

Sea worthy packaging

Galvanizing

Metallurgy

1 replacing many

Certifications

Customer Approvals

Overseas Service(C)

Certifications (S&C)

Delivery Time(C)

Award Winning products(S)

Fabrication Bags(S)

Market Leader (S)

TPM Capabiliity

Logistics support in EU

Domestic Transit

Price Sensitive market

Low Quality Consciousness

Geographical Proximity of OEMs & Ancillaries

More Number of Competitors

Product Portfolio(C)

Better Brand

Technical Expertise

TPM Capability(S)

Swadeshi(S)

Storage Preservation ( Tools , Spare Parts) @ Stores, Invnetory & Warehouse

Lack of awareness

TPM Expertise

Long term preservation

Total packaging Business

Category Membership

Contract packaging- Steel Mills ( Metal Straps & Polymers)

Only Rust Preventive Player (S)

Existing Relationship with Principal Contractee (C)

Expereinced work force (C)

Better products (C)

New Entrants ( C)

Similar Reliability

Existing Work force

Reliability

Distribution to N Nos of Contractors

Cartel Formation

Rust Preventive Packaging/Long Term Preservation

First mover Advantage (S)

Established brand (S)

Both have technical expertise

Wooden Packaging

Intangible Benefits

Strong Financials (S)

Strong relationship of competitor (C)

Our Professional Approach (S)

SIngle Value Tender of More than 8 Cr (S)

Limited Range of Products (S)

Both can supply with Varied Requirements of Quality Products

Competent work force

Subtopic

Relationship between Customer & Existing Contractors

Product Portfolio

Distribution to a Contractor

Cartel Fromation

Export Sea Worthy Packaging

PODs

Established Brand (S)

Cheap rate of Competition (C)

POPs

Similar Product Portfolio

Nature of Competition

Principal Contractee