HERRAMIENTAS PARA EL MARKETING DIGITAL

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Concepto y Clasificación de Redes Digitales.

după Alejandro inzunza

Características de los Textos digitales

după Pacofloo Castañeda

Mapa Conceptual sobre las Competencias EMS

după Sofia Alicia Treviño Garza

PREOCUPACION SOMATICA

după Fernando David Segarra Valencia

HERRAMIENTAS PARA EL MARKETING DIGITAL

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

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TAG MANAGER

SMARTLOOK

ANALYTICS

DATA STUDIO

Calendario

TRELLO

Redes sociales

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

INTERNET

This is the closure section of the story.
See examples of possible outcomes below:

• all problems have been solved
• it's clear how each one of your characters ends up
• your main character is transformed by the challenge

GOOGLE

LINKIN

Try answering these questions in order for you to come up with a closure:
- Have all problems been solved?
- Is it clear what happens with all your characters in the story?
- Has the challenged transformed your main character?
- How do the characters feel in the end?

Try answering these questions to come up with a closure:
- Have all the problems been solved?
- Is there a clear picture of what happens with each character in the story?
- Has the challenge transformed your main character?
- How do the characters feel in the end?

PRENSA

RADIO

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:

• realization
• resolution
• choice

Type in your answer.

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The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

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Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

MOBINCUBE

In most stories, there are 3 challenges. The number 3 is a mystical number symbolizing completeness. Try to come up with interesting challenges with which your character needs to struggle.
See a few examples below:

• turns into a werewolf at night
• is sent back in time

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In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

The setting (time & place) of a story can change throughout the plot.

Podcast

Sensory details include sight, sound, touch, smell, and taste. These details are important because they create depth in your setting.
See a few examples below:

• the smell of fresh bread
• the scent of freshly cut grass
• rain falling onto the windshield etc.

DEEZER

ANCHOR

SPOTYFY

Tansmiciones en vivo

The weather is an important element in your story because it can highly influence the ambiance and the mood of the characters.

OBS STUDIO

The most affected character is the main character. Write down here if he/she is affected by these weather conditions in any way. For example, if they lost a family member or their home during a hurricane, etc.

INSTAGRAM

Decide if you want to include an element of nature in your story. For example, a rainbow can be a very nice choice for a happy ending. The mist in a story can represent mystery and secrets. A thunder can appear in the background at the moment when the 'bad guy' of the story makes its appearance, etc.

FACEBOOK

Does your story include catastrophic weather? See a few suggestions below or add your own:
- hurricane, earthquake, storm, etc

Infografias

The time of the story can also change. It can describe the event of a single day or can include an entire year's plot. Anyway, don't forget to mention it.

CANVA

PICKTOCHART

Videos

Your story can take place wherever your imagination will take you to.
For example: in an elevator, in an enchanted forest, etc. Don't forget to give details of the environment each time the setting changes, otherwise, the story can be confusing. Also, mention the seasons as each of them has unique weather and events.

FILMORA

Georeferenciacion

GOOGLE MI NEGOCIO

Elementos Newsler

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TIKTOK

Marketing de contenidos

Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.

Estrategias de texto

Type in the name of your character.

Titulos atractivos

What is your character's main goal?

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Which traits best describe the character's personality? Choose more if necessary:

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Choose the type of your chacter: