History of Rap and Hip hop in America

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CHAPTER 1 : INTRODUCTION TO VISUAL MERCHANDISING

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Sri Lanka

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AFRICAN CANADIANS

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Overtourism

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History of Rap and Hip hop in America

Rap and Hip hop

Respond 2 things

The political inequality

The rampant economic

self expression and freedom dreaming

Drug addiction, crime, racism

State surveillance

The unfolding political crises in the black community

South Bronx

Streets of Harlem

Rap

Rap's changes

Artist respond to tension ( police, shootings of urnarmed people)

New school

Disting the pop sensibilities of the first commercial generation of rap artists

By the 2nd generation artists in 1984

local house, parties, community centres, city parks, neighborhood block parties and local clubs

gang violence in the 1960-1970's

Drugs

Conjuction with cultural movement "hip hop"

Rhythm and rhyme

Poetry

Changing voices among American youth

African tradition

Rythmic vocal style associated with hip hop

Mainstream

Hip hop

Characteristics of Hip hop music

Breaks : modern hip hop, roots, encourage dancing

Vocals : singing, spoken word, autotune

Strong, rythmic beat: fast or agressive or slow and relaxed

80's

Uk, Japan, Australia

international audience

4 main pillars

Graffiti painting : connection between hip hop and graffiti

Breakdancing: style dance, acrobate agility

Rapping/ making vocal rhymes

DeeJaying/ making music : Dj mixers

Black, Latino, Carribean youth

Cultural exchange

1970

New York City

strong, rythmic beat, rapping vocal track

politics

Artistic, cultural, movement