realizată de Laura Daniela Rojas Sierra 5 ani în urmă
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Watching out for snap-back
Acceptance of change can be deceptive.
People will snap back into old patterns and ways of doing things
Don’t let anyone get away with snap-back behavior
You need to police the new stability and jump on any reversion
Managing resistance during the change process
The changes of your new strategy immediately
Keep a fast pace, and push through the initial skepticism and resistance
Focus your efforts on countering this effect with lots of clear, detailed communication about the change
Don’t let people’s anxieties and objections slow you down
Panic is especially high if people fear that they will be personally injured
Resistance will drop, and a new equilibrium will be reached
Speed is a good goal during the change process
Push to implement the change as quickly as possible
Making the destination visible to all
People really need to hear about two other things first
The ultimate destination
Make your change tangible and appealing
The effect on them
The specific plan of action
Enlisting the eager believers and excluding the hopeless cases
involve people in change
Select allies of positive change well and avoid difficult people
Those who do not resist see it as a threat
Those who resist change must be leaders
put effort into new products
innovate trying new things"
imagine and guess new products for the market"
join forces with companies with greater capacities
work in partnership to bring a good product to the market taking advantage of the advantages
cooperation for more innovative new products
use more technology to improve applicability in the industry
share experiences of each company
select new and hot products that you think will be popular the other year
" buy inventions from others"
how many succesful products do you need?
if you desing or produce your own products
* farther ahead * exercise more imagination * onli 1 in 20 of initial ideas will turn into a best seller
you need to plant at least a handful of seeds to harvest even one best-selling product
if you are a reseller
* to trade shows * examine hundreds of products * selec some hot new product * see finished products *picking the most promising
uniqueness
comparing each product with its closests competitors
maximize update develop eliminate
profitability
the product´s profit margin. The percent of its sales price that you get to keep after paying all expenses related to producing and selleing it.
timeline
1. introduction 2. growth 3. maturity 4. decline o revival 5. death
product sales
keep in mind a succesful business
product whose create stronge momentum for your business
everytime, someone invent someting to replace products
so as to
Is necesary that you search
- To make your customers lives easier
types
marketing strategy is how you will build the strength of a brand
business strategy is how you want to run a business
The idea is that you change or improve performance your business
Corporate strategy is what business you want to be in
pursue some exciting strategy that holds the promise of a rosy future.
it has to be big enough to make a difference in your overall performance.
Strategic move needs is to be embraced by customers,
key insights of strategists
Eliminate unpromising projects and products to make room for fresh ones with more promise.
it’s easier to achieve success by starting fresh than by staying on board a sinking ship.
You need to be open-minded and give it a chance to succeed
Resources are limited and should be shifted promptly to where a winning strategy is emerging
Innovative ideas and projects
- PRODUCT -PROCESESS -STRATEGIES
Risk of failure and a chance of success.
Selected group of assets
Will benefit you in the future
Creative searching phase
Searching for the next big thing
You have to look around fresh ideas and opportunities
Efficient production phase
Doing something consistenly
There are 3 ways t get it
Use yourself as an example
Box suggestion
Planning sessions
Thus
Take to look around not only in your area
In addition to
Most business and brands compete head-to-head
Due to
Imagine ways to innovate
Such as
Turnaround your products
New Technology
Improving products
New customers
Expanding areas
