Place: Channels of Distribution

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Place: Channels of Distribution

Selective distribution

selling products at select outlet in specific location

Best Buy

Specialty

Specialty product marketing advertises unique functions and features of a product or brand to consumers looking for those features.

a designer perfume

Luxury sports car

Retailers

sell products or services directly to consumers for personal or household use. They operate through physical stores, online platforms, or a combination of both

Examples

Amazon

Indirect distribution

Exclusive distribution

Authorizes only one distributor to carry out a product within a specific region - Distribution for an overall brand may be limited to a single retailer, leading to increased reliance on that retailer.

Automobiles

Intensive distribution

The attempt to make a product available widely through as many retailers as possible

Tobacco products like cigarettes

Bottled soft drinks like soda

Importers

Imports products from outside the country

Food

Coffee

Wholesalers

Transfers product from producer to wholesaler or retailer and then to the consumer

Company that sells fruit and vegetables to different grocery stores in the area

Christmas-tree wholesalers

Direct distribution

The product is delivered directly from the manufacturer to the consumer.

Walmart

Apple