realizată de Luisa Suarez 6 ani în urmă
506
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Design aspect
Traffic flow This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably
Grid layout Loop or racetrack layout Free Flow-wlayout
Free Flow-wlayout
The space store has an inefficient use. Traffic flow is not smooth and customers shopping patterns could be not predictable.
It motivates shoppers to spend more time in the store and explore merchandise It generates sales and profits through impulse shopping
Loop or racetrack layout
This layout is costly to design, construct and maintain.
This design facilitates impulse buying. The fashion merchandise is prominently displayed on these main aísles
Grid layout
The linear pattern is repetitive and creates a monotonous environment The primary aisles are more exposed than secondary ones
It permits better visibility of merchandise Design and cost are efficient It is efficient, convenient, and strategic Customer movements can be tracked with precision and traffic control can be more effective
Product placement This variable refers to the commitment with manufactures, regarding sales figures for individual ,product, promotions and seasonal, considerations
Floor space This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes