Social Media Terms & Concepts

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Communication

Reciprocal process between two humans which is now mediated by by technology. Social media platforms and smart phones give you the ability to communicate with someone else. This takes away the need for face to face conversation.

Social Media Terms & Concepts

The Growth of Social Networking

Facebook took the internet by storm creating a huge platform to connect with mass amounts of people, originally designed for Harvard Students

Orkut was an exclusive platform that you had to be invited to but it was too exclusive turning consumers away from the platform

Myspace was the number one social media site to connect with friends until Facebook took the number one spot

Linkedin a platform for business connection

Friendster was not able to keep up with demand

Ryze was made as a business connection tool

Six Degree failed because their platform could not keep up with demand

Classmates designed to connect with old peers from High School

The need to be social

Social Media

With a built in communication system on social media platforms it entices consumers to use their platform as a way to keep in touch with peers. Platforms like Twitter and Instagram give you the ability to send images and memes to friends. Thus creating an entire conversation with an individual using the platform.

Collaboration

Working together using the internet as a medium, used for business professionals & students.

Community

Involves feeling of belonging in a group through the internet. Social media platforms have the ability to create groups with simaliar interests. You are also able to connect with people all around the world who are a part of your group.

Smartphones

Private Messaging within various group functions

Groups contain 20 people or less

WeChat

WhatsApp

Blackberry Messenger (BBM) was an added benefit to having the device. You were able to contact others who also had Blackberry's.

Polarization between public and private- beginning to create specialized groups

Blogging

Chat rooms

Specialized Forums

Bulletin boards

AOL

First way to communicate using media - Public broadcast media with no control over audience

Dyadic Conversation

Newspaper

Television