The Evolution Project

Mai multe ca aceasta

Coca-Cola's marketing strategy

după Geovanna Palacios

paintball

după bryan paez

Business Model Canvas

după Hafizulhelmi Hanafi

Central topic

după Tatyana Proskuryakova

The Evolution Project

Product Ladder

VIP Package

Subtopic

Two Private personal training package

All Access bootcamp pass

Before and after photos

Full body comprehensive physical evaluation

Private nutrition analysis and diet counseling session

Corporate Boot Camp

Mums Early morning Session

Individual PT Session

Packages

Individual Boot camp

6 Week Challenge

Point Of Sale

Pay pal

Cash/credit cards/

Website

Must clarify with web designer this is needed

Payroll System

Set up as Limited company and will draw salary from this account. Other trainers are cont actors and responsible for their own tax

Legality

Customer PARQ

Public Liability insurance

All our customers will sign wavers

Killer Product

Our equipment is top of the range colorful and functional. Program design is second to none. All of our boot camps are ore fun and yield fantastic results.

Life changing nutritional education that encompasses our belief in organic natural foods. Evidence proving it has changed our clients bodies and lives.

Totally unique circuit classes with a wide array of functional equipment. High energy , awesome music and big personality trainers.

Superhero Brand

Our identity and logo send a message of a new beginning physically and spiritually. We have deliberately excluded the mention of fitness in the logo (although it will be clear) as we wanted to create an air of mystery about the company. The logo is memorable and we feel it is a very strong brand moving forward.

Retention Strategy

Change classes regularly

Show off clients results

6 week weigh ins (big Events)

Remember everyone's name s

To pay attention to clients individual needs

To Provide an OUTSTANDING service

Marketing plan

Marketing Business Cards Lead Boxes Newspaper News Letter Facebook/twitter Banner Flyer Poster Speak to Yellow Hammer Speak To competitor Photos Before and After Action shots The trainers? Write awesome text Distribution options Jogging Mail Drop Shop Fronts Local Business

Proprietary tools

Customized Boot Camp training system

Fit pro Newsletter

UG3

Guarantee

If they sign up for a 6 week challenge and don't lose body fat they get money back

Irresistible Offer

Limited Discount for 6 week challenge

Life changing nutritional chat

Good discount

Amazing referral Offer

Bring your partner and they train for free

Receive on week free training when a friend signs up