THE ULTIMATE GUIDE TO MERCHANDISING TO 2019

Mai multe ca aceasta

jewelry

după kim rogers

Evolution: Natural Selection

după Karissa Nicholson

Coca-Cola's marketing strategy

după Geovanna Palacios

IM/KM Plan

după Lori Saulibio

THE ULTIMATE GUIDE TO MERCHANDISING TO 2019

*Ensuring retailer compliance with merchandising strategies. *Maintaining inventory of products

Now that you've optimized your merchandising tactics, how can you measure their effectiveness? The answer is by using real time data analytics to take a data driven approach to merchandising.

Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf. They make certain that the promotion of specific products will increase sales over a period of time

DATA-DRIVEN MERCHANDISING

MERCHANDISER JOB DESCRIPTION

Keeping an eye on your competition is neccesary to remain relevant in the market. It also can provide you with insight and inspiration on new tactics to use with your audience.

MONITORING COMPETITION

Where retailers fall short, merchandisers can pick up the slack by focusing on retailer compliance strategies.

ENSURING RETAILER COMPLIANCE

Merchandisers can avoid these scenarios by staying on top of account orders, marking frequent store visits, and communicating consistently with stores and the reps assigned to them

STAYING ON TOP OF ORDERS

Merchandisers should pay special attention to the aesthetic of even their common shelf displays

There are certain merchandising best practices that any merchandiser should employ to maximize impact.

PROPERLY MERCHANDISING SHELVES

MERCHANDISING BEST PRACTICES

One core method of tracking merchandising data is through merchandising audits. merchandising audits are essentially an official report on retailer compliance and rep efficiency. They measure the quality of the displays in the retailers you sell to and help identify successes and areas for improvement.

MERCHANDISING AUDITS

Brands should always emphasize the importance of the three types of retail execution data : activity data, sales data, and observational data. merchandising data most often falls under observational data: store-level data that your team observes and records about your product in retail locations, such as the condition of your displays or position on the shelf

COLLECTING AND ANALYZING MERCHANDISING DATA

Almors any brand with a plysical product uses merchandising tactics.

WHO DOES MERCHANDISING ?

Consist of activities carried out by both marketing and sales, such as organizing shelves, setting up promotional displays, and tracking results of merchandising efforts.

WHAT IS MERCHANDISING?