Business Plan

Biz model & basis for competitive edge

target market & benefit its g & s provide

qualification of founders & key employees

key financial highlights

Capture reader's attention

Vision - Generalised Goal

Mission - Company's purpose & Direction

Significant Financial & operational event

When & why coy was formed, how it evolved

Successful accomplishment

current image in mktplace

overview of industry or mkt segment

Industry Data e.g. mkt size, growth trends, econ & competitive strength of major firm in industry

Strategic issue: ease of mkt entry & exit, economies of scale, seasonal econ trends

Significant industry trends; Key success factors

Current economic conditions

General Biz Goals & Objectives

How to set the biz apart from the competition

Methods the coy use to satisfy key success factor e.g. well-trained sales force

Overall product line

Product description - jargon-free style;

Product's position in Product life cycle

Summary of patents, trademarks, copyright to protect G & S

Features of G & S; Benefit customer will receive from it

Production process, strategic raw materials, sources of supply, plant layout

Target Market & its characteristics

Technique for identify potential target mkt

list all features of g & s

translate features into list of benefits

list type of ppl who need those benefits

Narrow down the list of ppl to 1 or 2

How to Define coy's Target Market

Who's target customer?

where they live, work, shop?

size of potential cust in coy's trading area

Reason they buy, Cust's need & wants

basis for Differentiation coy in cust's mind

Prototype of new pdt get writen testimonials from potential customers

sell at great Discount

Market research - surveys, demographic studies

Advertising

Market size & trend

Location

Pricing

Distribution

Link btw Pricing, Preceived Quality, & Company Image

Competitor's market shares, products & strategies

Sources: customers, industry journals, sales literature

Key Competitors, their strength & weakness

Competitor's competitive edge

Qualifications of Key directors, key shareholders

Education, work history, biz experience (success & failure)

Organisation Chart - key jobs & qualification of ppl doin it

Steps taken to retain important staff

Form of Ownership

Existing leases & contracts

Lenders judge coy's ability to pay back; Investor look for return

Limited Assurance

Use Past operting data & published statistics - BS, IS, CF

Realistic Forecast; & Assumptions

Help coy run biz more effectively & efficiently after start-up - vs target & maintain ctrl

Purpose of Financing (detailed), amt requested

relevant back up data e.g. vendor estimates of cost

Repayment schedule & Exit strategy

Timetable for implementing proposed plan - start-up date, milestones

Evaluation of risk of new venture