Color Theory
Not all languages have the same number of basic color categories
For example:
English language has 11 color categories
Wobe has 3 color categories
Color Term Hierarchy
This states that the order of how the colors are named follows a hierarchy
Each languages are in different stages that corresponds to the number of basic color terms it has and for languages with the same stages also named the same colors.
This means that by knowing the number of color terms a language has, researchers can predict what those colors are
Speakers begin with two terms – one covering “black” and dark hues, the other covering “white” and light hues.
When a language has three terms, the third is one is almost always centered on hues that English speakers would call “red.”
For example:
If a language has four colors it will be named in this order: black, white, red, and green/yellow
If a llanguage has six colors it will be named in this order: black, white, red, green, and yellow/blue
Reason behind the Color term Hierarchy
Some hypothesize that the order depends on the salience of a color in a natural setting
World Color Survey
This study was conducted by Berlin and Kay as a response to the criticism of their past study
The study improved by :
Included 110 unwritten languages
Having 2,600 native speaker
Evolution of the color theory
Gladstone 1858
Gladstone studied ancient greek works by Homer
He found out that one color term was used to describe two to four different colors
This lead to past researchers to conclude that ancient societies where color blind
Rivers
Rivers went on an expedition to Papaua, New Guinea
he found tribes that have color terms only for red, white and black while other tribes also had green
He claims that the number of developed color terms depends on intelectual development
He then claims that Papuans are less physically evolve than Europeans
In the 1960s researchers believed that cultures would choose color terms from the spectrum randomly
Berlin and Kay, 1969
This study used 20 people who spoke different languages to identify 330 colors by categorizing them in their languages' basic color term
The study found out that as a language evolve, the order of naming colors where similar among the languages.
The study was heavily criticized because of:
Small sample size with subject being bilingual speaker
some languages have exceptional rules that doesn't follow typical color naming rules
Languages are from Industrial countries only
Tria, Loreto and Mukherjee,2012
This study used computer simulation to explore the evolution of language by allowing two programs communicate and develop names for colors
Researchers found that the order of which the computers name the colors was similar to the hierarchy