Cultural TP
Businesses cannot avoid involvement in cultural, social and moral issues
The trouble is that most corporations are bad-equipped to deal with debates that are fundamentally cultural, social and moral not technical or operational.
Business would like nothing better than to be acultural, asocial and amoral. The problem is that today this is not possible.
Businesses would rather live in a world of clear and consistent rules
Business is embedded in society
Business leaders have very little option but to build the capabilities necessary to become embroiled in the muddy waters of moral, cultural and social debate.
International Marketing Challenges
Culture has an influence on the way people operate and manage their businesses.A lack of knowledge about international business practices is one of the most common causes of conflicts and misunderstandings between managers from different nations. Another significant problem is a lack of tolerance to different management styles, resulting in disagreements and missed opportunities.
Cultural imperatives are business customs that are essential for foreign managers to adhere to. They apply all over the world and include factors such as building trust, forming friendships and developing rapport.
cultural electives are customs that are considered optional to outsiders.are behaviours that are common amongst locals and may be participated in by foreigners but participation is not vital. However, if done respectfully, participating in certain local customs can help to build rapport and business relationships.
Cultural exclusives are reserved for local people only and it is considered disrespectful, ignorant or even unacceptable for foreigners to become involved in.
Gender equality and inequality can become an issue when conducting international business.It is important that you make yourself aware of any potential issues beforehand, express to other people that you have the full support of your organisation and then demonstrate your ability confidently.
Different cultures operate on different levels of formality and place varying emphasis on time constraints. In some parts of the world, more value is placed on a meeting resulting in positive outcomes than if it begins or ends on time. It is important that you accept that as long as you achieve your objectives, the way a meeting takes place is not so important.