Customer journey Map

AWARENESS

CONSIDERATION

DECISION

ONBOARDING

ADVOCACY

Customer Actions

Browsing ADHD websites

Reading testimonials and reviews

Exploring features

Touchpoints

Search ADHD symptons

Referral from healthcare
professionals

Social Media discussions on ADHD challenges

Touchpoint

Exploring the web application's features in-depth

Seeking advice from healthcare professionals

Participating in online ADHD communities

Customer Actions

Assessing how app works

Signing up for a trial

Compare with other ADHD apps

Emotions

Eagerness to find practical solutions

Evaluation of app effectiveness

Seeking validation from peers

Customer Actions

Finalize decision to sign up

Add information which is needed

Touchpoints

Accessing customer support for additional information

Reading success stories from other ADHD users

Touchpoints

In-app notifications and prompts

Accessing support forums and helplines

Customer Actions

Setting up personal profiles and preferences

Exploring features for time management and organization

Integrating the app into daily routines

Emotions

Excitement about new tools

Initial learning curve challenges

Experiencing user friendly features

Touchpoints

Referral programs for friends and family

Loyalty rewards and incentives

Customer Actions

Advocating for the app in ADHD communities

Referring others to the app