Deenarbay
Product
Strategies of product mix
New Invention
Gold
Ring and Bracelet
Silver
Bracelet
New Variation
Dinar And Dinar
Product
Description
a)an Islamic money which is Dinar & Dirham
engraving that represent wealth and Islamic Nation
Example : Brunei Darul Salam
Specialty Goods
Loyal consumer that love to keep gold and silver
Selling Dinar and Dirham
Price
Dynamic Piricing
Price marginal are implement in the back end of the system
to control dynamic price flow
Gold
Price Range : Rm150 - Rm1000++
Silver
Price Range : RM15 - RM100
Place
Wholesaler/Retailer
Mostly sell directly to end user
Direct Distribution
No intermediaries
Directly sell to customer
Logistical Business
Store product and wait for customer to purchase
Store product and wait for customer to purchase
Outsourced Logistic
Poslaju to transport item to other state customer
Promotion
Mass Selling
Advertisement
Advertise using social media
Personal Selling
Meeting up client at any place requested by customer
Why promote : Reminding
To remind people about the product that has been forgotten and its benefit to people
Most of customer already have a positive view about this product but we want to remind them about the importance of this product