Examining
Maintaining innovation potential
Create solutions
Unpacking

Design Thinking Process

Define

Guiding, explaining statement

It is the best understand of other people's POV

Reveals powerful insights

How to define

Asking relative question

Explain insighs

Articulate a POV

Empowers the team to make decisions independently

Captures the hearts and minds of people

Provides focus and frames the problem

Inspires the team

Informs criteria for the ideas

Ideate

Generating ideas and solutions

Why

Moving from identifying the problem to creating solutions

Step beyond obvious solutions

Harness the collective perspectives

Uncover unexpected areas

Create fluency and flexibility

Get obvious solutions

How

combining conscious and unconscious

building prototype

bodystorming, mindmapping, and sketching

Prototype

iterative generation of artifacts intended to answer questions

Why

To ideate and problem-solve

To communicate

To start a conversation

To fail quickly and cheaply

To test possibilities

To manage the solution-building process

How

Start building

Don’t spend too long on one prototype

ID a variable

Build with the user in mind

Empathize

Put yourself in others shoes

To observe others' point of view

How

Observe

Engage ‘interviewing’

Watch and Listen

Example

Empathize

They are kids

They have small hands

Define

Kids are not able to hold the toothbrush proberly

Ideate

Make a small toothbrush with a small hand

Prototype

Little skinny toothbrush

Test

Test them on kids and get feedback

Test

It is when we solicit feedback

Why

To refine prototypes and solutions

To learn more about your user

To refine your POV

How

Show don’t tell

Put the prototype in the user’s hands

Create Experiences

Test the prototype to gain experience

Ask users to compare