Increasing Cruise/Custom Holiday Experiencewithin Keswall Branch Staff

Rotate-in staff from other branches with Cruise/Custom Holiday experience

Rotate-out staff to other branches to transfer Cruise/Custom Holiday sales knowledge

Attract Nora back after maternity leave (2nd highest 2005 Cruise salesperson)

Encourage Personal Cruise/Custom holiday travel amongst staff - key

Free flipflops

Team building Cruise/Custom holiday trip - expensive

Offer discounts for Cruise/Custom holiday travel

Educate staff on benefits of these types of holiday

Supply relevant travel books

Encourage tour operators to give seminars/promotional material to staff

Direct marketing to potential customers - drive increased travel through promotion

Local Sponsorship / CSR activity to promote Cruise/Custom Holiday abilities of company

Perform market research to understand local market drivers

Theme evenings to promote Cruise/Custom holidays

Specific segment targeting, eg. Honeymoon fairs