Jurlique For Men
Product
Price
Current price
Moisturisers: $50-145
Cleansers: $42-65
Price strategy
Premium ranges - to appeal to average man as well as high disbosable income males who are invested in skin care
Focus on a cheaper price range for men: $30-75. Using cheaper inputs without dentriment in quality
Competitive prices - with male skin care market
Bundle pricing - to invest males into a range of skin care products
Penetration pricing - start with lower prices to invest men into using the products and gain loyalty and increase price as loyalty increases