Product Roadmap

Single MAP, No Consult

12 Week Protocol

Phase 1
Deliver Supliment prgram for week 1-4

SURVEY

NO Results
Pathway sequence

Change Supliments based
on bucket and demographic

Survey AFTER 4 WEEK

NO Results

"ASK DR D" CALL

Consult Upsell

Retest

Change Protocol

Terminate Treatment

Results > PHASE 2

Results > PHASE 2

Phase 2 - Week 5-8 SUPPORT AND REFINE

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Continue with Primary support suplimentsEliminate DetoxAdd refinements

Survey/touch point after week 8

Results

CROSS SELL: Retest w/ MAP 2

PURCHASE

PHASE 3

DOESNT PURCHASE

PHASE 3

NO Results

"ASK DR D" CALL

Consult Upsell

Retest

Change Protocol

Terminate Treatment

Backsliding

ask dr d call

consult

PHASE 3 - Week 9 -12

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TWEAK AND MAINTAINmaintinance - consolidating suplimentstweak - add specific supliments based on the bucket

End of Program Protocol

Improve Performance

Suppliment Subscription Program

Ask Dr. D Calls

Testimonial Call Line

Single MAP, Consult Upsell

Consult

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Develop consultant call protocolUPSELL to "12 week program"

12 Week Protocol

Phase 1
Deliver Supliment prgram for week 1-4

SURVEY

NO Results
Pathway sequence

Change Supliments based
on bucket and demographic

Survey AFTER 4 WEEK

NO Results

"ASK DR D" CALL

Consult Upsell

Retest

Change Protocol

Terminate Treatment

Results > PHASE 2

Results > PHASE 2

Phase 2 - Week 5-8 SUPPORT AND REFINE

r

Continue with Primary support suplimentsEliminate DetoxAdd refinements

SURVEY

Results

CROSS SELL: Retest w/ MAP 2

PURCHASE

PHASE 3

DOESNT PURCHASE

PHASE 3

NO Results

"ASK DR D" CALL

Consult Upsell

Retest

Change Protocol

Terminate Treatment

Backsliding

ask dr d call

consult

PHASE 3 - Week 9 -12

r

TWEAK AND MAINTAINmaintinance - consolidating suplimentstweak - add specific supliments based on the bucket

End of Program Protocol

Improve Performance

Suppliment Subscription Program

Ask Dr. D Calls

Testimonial Call Line

12 Week Program

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faster resultbetter result in the long runsustainable, less expensive

Consult 1

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Develop consultant call protocolUPSELL to "12 week program"

12 Week Protocol

Phase 1
(SIX WEEK REGIMEN)

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Dr. D to ensure that the dosage last for 6 weeks

Touchpoint (week 3)

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message: here is what is going to happen, here is what to do with your kits...

SURVEY (weeks 5)

NO Results
Pathway sequence

MAP 2 (WEEK 6)

MOVE TO PHASE 2

Results

MAP 2 (WEEK 6)

MOVE TO PHASE 2

PHASE 2:(SIX WEEK REGIMEN)

CONSULT 2 (WEEK 7) - Change supplements

touch point (WEEK 9)

survey (WEEK 11)

NO Results

MAP 3 (WEEK 12)

move to phase 3

Results

MAP 3 (WEEK 12)

move to phase 3

PHASE 3 - TWEAK AND MAINTAIN

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TWEAK AND MAINTAINmaintinance - consolidating suplimentstweak - add specific supliments based on the bucket

CONSULT 3 (WEEK 13)

End of Program Protocol

Improve Performance

Suplement Subscription Program

Ask Dr. D Calls

Testimonial Call Line

Still no results? Money back ;(