Organizational Structure

Basic Functions

Route of decision making

Stages

Little or No Formal Organization

Figure 13.1
The Export Department Structure

President

Export

The choice will depend on the importance assigned to overseas activities by the firm

Export Marketing Staff

Overseas Representatives

Administration

Distribution

Marketing

Production

R & D

Personnel

The International Division

Figure 13.2
The International Division Structure

President

Domestic
Vice President(s)

Functions or Divisions

International Division
Vice President

Foreign Subsidiary
President 1

Foreign Subsidiary
President 2

Foreign Subsidiary
President n

System for reporting and communications