Our typical customer
High conscientiousness
Individuals who score high set high goals for themselves and work hard to achieve them.
Highly adventurous
Highly cautious
Highly Active
Highly trusting
Age & Gender
66% women
45 -54 years old
27%
35-44 years old
33%
34% men
35- 44 years old
29%
45 -54 years old
26%
High curiousity
High intellect
Self assured
Assertive
Consumer Preferences
Influenced by brand name
Reads frequently
non fiction books
financial books