PERCEPTION AND LEARNING
IN ORGANIZATIONS

Stereotyping is process of assigning traits to people based on their membership in a social category

Minimizing stereotyping biases

Diversity awareness training
- Educate emplloyees about the benefits of diversity and dispel myths

Meaningful interaction
- Contact hypothesis

Decision-making accountability
- Use objective criteria in desicion-making

Environmental Stimuli

Feeling, Hearing, Seeing
Smelling, Tasting

Selective Attention

Attitudes and Behaviors

Organization and Interpretation

Social Identity Theory

How we perceive the world depends on how we define ourselves in terms of our membership in various social group

Personal Identity (its about you)

Social Identity ( about your group)

Social identity theory features

Comparative process

Homogenization process

Contrasting process

Improving perception

Self-awareness

Empathy

BEHAVIOR MODIFICATION

A-B-Cs of behavior modification

Antecedents for example, the mother give instruction to wash hand before eat to her children

Behavior for example, the children obident

Consequences for example, cleanliness is guaranteed

Social learning theory

Behavioral modeling - observing
and modeling behaviour
of others

Learning behavior
consequences - observing
consequences that other
experience

Self-reinforcement - own
behavior with consequences
within our control

Action learning

Leaning meetings

Team conceptualizes and
applies a solution to a
problem

Concrete experience

Self-Fulfilling Prophency Cycle

Expectations affect
supervisor's behavior

Supervisor forms
expectations

Employee's behaviour
mathes expectations

Supervisor's behavior
affects employee

Kolb's Experiential

Active
experimentation

Reflective observation

Concrete
experience

Abstract
conceptualization

Attribution process

External attribution

Internal attribution