Planimetry

Instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps

Create an effective display to catch the costumer’s attention and also a way to protect the stock from further damage caused by constant movement.

With the Visual Merchandise what is the art and science of applying effective design ideas in order to increase store traffic and volume of sales

Design aspect

Floor space This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes

Product placement This variable refers to the commitment with manufactures, regarding sales figures for individual ,product, promotions and seasonal, considerations

Traffic flow
This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortably

Grid layout
Loop or racetrack layout
Free Flow-wlayout

Grid layout

It permits better visibility of merchandise
Design and cost are efficient
It is efficient, convenient, and strategic
Customer movements can be tracked with precision and traffic control can be more effective

The linear pattern is repetitive and creates a monotonous environment
The primary aisles are more exposed than secondary ones

Loop or racetrack layout

This design facilitates impulse buying. The fashion merchandise is prominently displayed on these main aísles

This layout is costly to design, construct and maintain.

Free Flow-wlayout

It motivates shoppers to spend more time in the store and explore merchandise
It generates sales and profits through impulse shopping

The space store has an inefficient use.
Traffic flow is not smooth and customers shopping patterns could be not predictable.