Talked to five people about how they would choose a restaurant for a special occasion. What did you learn about the consumer decision process from these discussions? Write up a comprehensive report
OCASSIONS
SIMPLE
FAMILY GATHERING
FRIEND'S REUNION DAY
GRAND
BIRTHDAY CELEBRATIONS
ANNIVERSARY CELEBRATION
PRICE
Students prefer a restaurant with reasonable price
Price range: RM10-RM15
Other consumers are also considering the price before choosing a restaurant either for birthday celebration or anniversary celebration.
Price : Reasonable price is most preferred
Another consumer do not mind about the cost of the restaurant as long she is satisfied with the taste of the food
SERVICE
FACILITIES
sound system must be good enough for grand events
Has pleasant interior design
Has a space to accommodate large amount of people
Has a private room for special celebration, for privacy
Example: Birthday celebration, Anniversary celebration,etc
FOOD
Provide local foods
Has varieties in food choice
If there is catering service there must be more variety of food
PLACE
The restaurant is free from busy and jam area
Restaurant provide valet parking for customers or restaurant
surrounded with many parking lots
Easy to locate or find the place via GPS
navigation
OTHERS
RECOMMENDATIONS
Family
Friends
Previous customer's review via
the restaurants web-page or social media
POPULARITY
Famous or well-established restaurants
Spectacular and unique taste
PROMOTION
Coupon, vouchers or rewards from mobile applications
Promotion and discounts in social media
and the restaurants official web-page
THEME BASED-RETAURANT
For example:
SECRET RECIPE CAKE & CAFE would be more preferred restaurant chosen by consumer for a birthday occasion.
This is because it is a bakery
shop which is the main food is cake and provide meals.