Teaching Kids Media Smarts: Building Awareness at the Early Age
Resources To Teach About Advertising
MediaSmarts
Association of Canadian Advertisers Codes and Standards
PBS Idea Channel
Media Literacy 101
Advertising Techniques
Techniques of Persuasion
ADVANCED Techique
INTERMEDIATE Technique
BASIC Technique
5 P's
PITCH
PLACEMENT
PRODUCT
PURCHASER
PLACEMENT
How To Talk To Kids About Advertising
Media Literacy in the Classroom
As a teacher, exploit "teachable moments"
Recognize that kids enjoy media
Allow students to bring their own media to the table
Build Media Awareness Using Teacher's Resources
Why Teach About Advertising
To Build Awarness
To Infuse Media Literacy
How it works?
How kids are targeted?
Techniques of persuasion
How to deconstruct the media
Media as Constructions
Beliefs and value messages
How to analyze media text
Short video commercials (examples) to demonstrate how media TARGETS/ VIEWS children
Can you spot the Ad (Activity)?