TOURISM

Grammar

Modal Verbs

To refer to the past

Vocabulary

Type of risk

Natural

Avalanches

Hurricanes

Floods

Tsunami

Earthquake

Health

Infectious diseases

Pandemics

Personal Injuries

Skin Infections

Economic

Currency fluctuations

Recession

Rising fuel prices

Civil unrest

Demonstrations

Riots

Strikes

Crime

Fraud

Hijacking

Kidnapping

Spread the risk

Monitor the risk

Warn the risk

Protected place

Enabled

Level of risk

Remote

Slight

Acceptable

Considerable

Huge

Adventure Sports

Bungee jumping

Horseback riding

Hot-air ballooning

Mountaineering

Subtopic

Potholing

Skiing

Skydiving

Whitewater rafting

Professional skills

Dealing with crises

Crisis Managment Plan

Before the crisis

Prepare your organization`s contingency plans for handling emergency situation

Identify the types of records that must be completed in the event of an emergency and how to complete and submit them

Develop a media communications strategy in the event of a major crisis

Anticipate every imaginable situation that might arise, man-made or natural, starting with those that are most likely to happen

During the crisis

Produce an immediate plan of action that prioritizes needs and is based on an accurate assessment on the emergency situation

Provide prompt and effective action to prevent escalation of the situation

Set up a hotline to keep relatives and friends adequately informed

After the crisis

Work out an action plan to make sure the disaster does not happen again

Conduct a post-crisis review to learn the lessons of the past

Facing the media

Be quick to relay the information at your disposal

Deal with the facts of the situation and express your concern

point out

State the facts relating to the location and casualties, as well as the history of such disasters

Inform all the measures you take to ensure the safety of your passangers or visitors

Grammar

Relative Clauses

Defining and non-defining relative clauses

Vocabulary

Culinary tourism

Tempt the palate

Appeal to the sense of taste

Bland

having very little taste

Savour

Fully enjoy the taste or smell of food

Wine and dine

Entertain someone with an enjoyable meal

Palate

The sense of taste, especially the ability to
enjoy good food

Gourmet products

Excellent quality food and drink

Forked out

Spent

Whet the appetite

Increase the desire

Produced

Food that has been grown on a farm to be sold

Fare

The type of food usually servved in a restaurant

Describing food

Appetizing

Delicious

Done to a turn

Mouth-watering

Succulent

Tasty

Tender

Bland

Greasy

Insipid

Rancid

Ripe

Rotten

Tough

Ways of cooking food

What makes a good restaurant?

Professional Skills

Giving feedback

Listen attentively

Don´t assume you know
why a mistake has been
made

Ask questions

Regular intervals

Don´t wait if something
important needs to be said

Channel the conversation

Listener can make progress

Recommendations for improvement

mix negative comments with praise

Make it clear that you are talking
about specific actions that could be
improved

Not criticizing

A NEWS ORGANISATION

Departments in a Company

This department is in charge of cash flow, verifying and controlling prices, and making invoices.

This department is in charge of the health and safety of employees and the correct recruitment of future employees of the company.

This department is in charge of creating a recognized brand image and the promotion to the products or services offered by the company.

This department is in charge of quality control of the company's products or services and of the supply chain.

This department is in charge of manufacturing

This department is in charge of the costumer service

Jobs

Has several strategic and operation priorities

The most important thing about the job is to ensure that payments are made on time

Gives a reporter the task of covering a news story.

Lead the production team. This job is similar to the conductor of an orchestra

Works with a camera operator to make sure they are getting the right pictures.

Expressions people use to talk about their jobs

Report to

I report to the IT Director

Head of

I´m the head of Sales.

Work closely with

I work closely with the Head of Marketing

Look after

I look after the company website

Take care of

I take care of the export decumentation.

Responsible for

I´m responsible for coordinating the production team.

In charge of

I´m in charge of the research and development team.

Coordinate with

I coordinate with all departments to ensure customer satisfaction

Organizational structures

Grammar

FUTURE FORMS

Subtopic

Managing First Meetings: Functional Language

-How's it going?
-[Did you have] a good trip?
-Can I get you [anything to drink]?
-[Good/Great/Lovely/Nice] to finally meet you in person.
-[Good/Great/Lovely/Nice] to see you again.
-So, first time in [London]?

-Let's go and [meet the rest of the team...]
-I'd like to introduce you to...
-Have you met [Miranda] before? She works for/works with/runs...
-Do you know [the design guys]?
-[Guys,] this is Stefanie.

-Excuse me. [I must take this call].
-OK, so we need to leave it there.
-Sorry to [be in a rush like this/rush off so soon].
-Thank you for coming and have a [safe trip/good weekend]

BUSINESS SKILLS

Small Talk in First Meetings: Functional Language

-Can I take your [coat/bag]?
-Can I offer you [something to drink/a coffee/a glass of water]?
-Can I order you a taxi?

-Did you have a good [flight/journey/trip]?

-Is it your first time [in the London office/at the conference]?

-Where do you work exactly?
-Where are you based?
-Are you in the [Zurich] office at the moment?

-When did you join de company?

-Do you report to [Paul Blaetther]?
-Do you work with [Dave in the Mexico office]?

-Are you free for [lunch today/dinner this evening]?

EMAILS - ORGANISING INFORMATION

Greeting/Opening

-Dear Sir/Madam...
-Good Morning...
-Hello/Hi...

Reason for Writing

-Just a quick email to let you know...
-I'm writing to inform you that...

Ordering Information

-Firstly
-Then
-Thirdly
-After that
-Finally

Concluding Email

-Let me know...
-Hope to hear from you soon.
-I look forward to hearing from you.
-Thank you for your email.
-Please do not hesitate to contact me if you have any questions.

Closing

-All the best.
-Yours,
-Kind regards,
-Regards,
-Yours sincerely,

Advertising

The obvious and the most complex aspect
of e-commerce and digital marketing

Ads are presented in many ways

adds that appear to be part of the
content that the user is consuming

Retargeting ads

Auctioning

The internet created a market that brings
sellers and buyers together instantly

Mobile Commerce

A consumer´s mobile phone is the most
accesible device for stepping into the buying
circle that exists in the world nowadays

Social Commerce

To buy or sell via social media plattforms

messaging apps

Email

Content used for customer attraction
on social sites

User-Generated Content

Created by

unpaid fans

Brand advocates

consumers

Can act as a
marketing
research

Giving valuable feedback

Giving new directions or
concerns that need to be
discussed

Major risks associated with e-commerce and its security include:
1. Spoofing: create illegitimate sites that appear to be published by established organizations, to obtain information.
2. Unauthorized Action:alter your website and refuse to potential clients
3. Unauthorized Disclosure:Hackers intercept a transmission to obtain sensitive information
4. Data Alteration: The content of a transaction can be intercepted and altered.

Server ID: is the electronic equivalent of a buniness license

Certification authority (CA): issue the server ID to use the company name and Web address. Review credentials to ensure that organizations are what they claim to be.

Secure sockets layer (SSL): is the industry-standard protocol for secure. The result is a secure communications channel between a server and a costumer.

Components of secure online transactions:
-Authentication: The costumer can verify that the Web site not belong to an impostor
-Message Privacy: SSL encrypts all information using a unique session key.

When a message is sent, the sending and receiving computers generate a code. With message integrity both parties know that what they are seeing is exactly what the other party has sent.

Weak password and email attachments: most common methods that allow cybercriminals

Growth in Cyber Crimes: Cybercrimes are growing continuosly. Some motivations include corporate espionage, social justice and identity theft.

Types of malicious software or cryptoviruses that execute an unlawful act on an unsuspecting cyber victim:

-Ransomware: involves a threat to publish personal data in return for ransom.

-Malware: disrupts or damages computer systems or data within computer systems.

-Adware or Spyware: displays advertising materials.

Exploiting Social Commerce: Criminals will also use social platforms to spread fake news to manipulate stock prices for financial gain. Much social trust will be destroyed for these.

Zero-Day Exploits: A zero-day vulnerability refers to a hole in software that is unknown to the vendor. This is then exploited by hackers.

Fake Reviews: Hackers create fake news endorsing a product. Reviews make people buy things and if they are bad, people choose other product.

Stores web pages

Provides the requested Web
pages to the end user

Is used to handle everything, from
online reservations to purchasing

They will work together as a coherent strategy
for converting and retaining your atrracted
traffic.

Is the process or set of systems required to help you improve how many sites visitors decide to act on your various prompts and messages

Is a system for finding, understanding and using important data and the patterns that will give your brand insight into how best to improve conversions and sales across the board

The act of social sharing needs to be taken into account when creating your content

Powerfull method of attracting consumers back to yourr Web site and other media

All a subscription requires is an email sign up page and permission from your consumer to become part of your list

Social Buy Buttons allow the consumer to buy something they like directly from the platform they are on from their own mobile phone, conveniently using a simple, direct buy button.

Live chat and multi-channel assistance offers consumers a reliable, convenient, and instant method of acquiring the answer to questions they need, to complete planning and make the purchase.

Dynamic Landing Pages are very useful because convince your target demographic to buy or act on your buying segments, according to what they want and what they searched for, they show the individual consumer exactly what they are looking for, using the media that will work best

Introduction to the Topic of Digital Marketing and its Impact on Hospitality

When a hospitality brand markets online using digital technologies and online strategy- this is considered digital marketing.

Digital marketing has significantly impacted the hospitality space, making critical features like bookings, accommodation selection, and loyalty rewards delivery instant and easy for the consumer.

As the hospitality industry continues to innovate, so will marketing practices like SEO, search engine marketing, paid advertising, email and content marketing, reputation management, and Web analytics, which means that staying ahead of trends is key if you want to enhance your ability to sell online.

Practices to sell online

SEO

SEM

Paid Advertising

Media buying

Pay-per-click

Cost per action

Shopping Ads

Pay per view

Paid social advertising

Native Ads

Mobile ads

Retargeting

Email marketing

Content marketing

Video marketing

Podcasting

Conversion optimization

web analitics