ENTRY
Content offer (landing page)
Case Study
Whitepaper
Blog subscription
Read at least 2 blog articles
Production Content
Listened to a Podcast
Attended a Webinar
Website
Visited Product Pages
Read "Success Stories" page
Weekly Roundup Email
Blogs, podcasts, graphics
VSTAlert - Hospitals
1. Product Break Down
2. Success Story/Stats
3. AI Staff Support
VSTAlert LTC
1. Product Break Down
2. Success Story/Stats
3. AI Staff Support
VSTOne - Hospitals
1. Product Break Down
2. Success Story/Stats
3. AI Staff Support
About VST
1. Founding Story
2. Mission, Vision, Values
3. Predict, Prevent, Protect
VSTBalance LTC
1. Product Break Down
2. Success Story/Stats
3. AI Staff Support
ACTION
Personal Email - thank you/direct invitation to a demo with button
They schedule a demo
We pass off to sales