User contributed media

r

Who chooses to participate?How do you get people to produce?How does user generated content grow?Key is volunteer base.Economic model: importance of advertising.

Content Producers

Dec04r

Decisions made for reader as to what is important. Newspaper format.Edited.VERY local.

Bloggers

r

Are blogs sustainable?Who is reading a blog?What is replacing hard news?"news reinvented"

Volunteers

Professional journalists

Representative journalism

a

Leonard Witt

a

Networked journalism

Bill Keller

r

New York Times executive editor

Ethical considerations

Content

Unbundling content

Development of niche markets

Appropriate mix of amateur and professional

Precision journalism

Phil Meyers

a

Copyright protection

Audience

Building an audience

Satisfying local need

r

Where is demand coming from for local sites?

Economic Model

Reduce costs/ still distribute newspaper

Sales/ Marketing

Advertising

Licensing software

a

Monetizing user generated content

Niche markets

New delivery systems

a

Examples

Lakewood Observer

Huffington Post

Research questions to be identified

Dec02r

Data needed: qualitativeTraffic to the website.What kind of data is out there already?Who owns it?Motivation for contributing contentHow frequently is content updated?

Public versus privately owned newspapers

Technical model

Software to bridge gap between web and print

web 2.0

Delivery systems

Print

r

Presumption that people want PRINT.

Online