Business Planning

Business Sernario
FY14+FY15-19

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Bottom Up=>Country Baseの積み上げTop Down=> グローバルビューから落とし込み両方いると思う

External

c1

Country Environment

Endoscopy Market

# of Procedure

Market Size

CAGR

Economic Trend

GDP

GDP Growth

Regulation

Demographic

Cancer Trend

Population

Medical Device Market

Market Size

CAGR

Competitor Information

Product

Financial

Technology/Competitor Products

MICI

Internal

Product Road Map
Marketing

Time

Target ASP

Product Detail

Spec

Relevant Product (PEN, Others)

FY14 Disconinuation Plan
Marketing

Output Template
by Region

FY14 Annual PlanDetail

Market Environment
from Regional Marketing Point of view

Sales Plan

# of Unit

By Application

By Country

For New Product

Revenue

By Application

By Country

For New Product

Action Plan

By Application

By Country

For New Product

Financial Plan:Align to exsist flamework

FY15-19 Mid Term Plan

Market Environment
from Regional Marketing Point of view

Sales Plan

# of Unit

By Application

By Country

For New Product

Revenue

By Application

By Country

For New Product

Action Plan

By Application

By Country

For New Product

Schedule

August_Overview Release

Sep-Oct_Regional Senario

Dec_First Update

Jan_Seconde Update

Feb_Consolidation,Submit

Main topic