Empathy map (simple) template
Udentifying the user persona for your brand/business is one of the most important aspects. Why? Because knowing who your users/customers are is the starting point for a successful marketing and business strategy.
Use this predesigned template to create the empathy map and upgrade your business strategy!
The empathy map template is a visual tool used to identify and elaborate information about user personas.
Write the user persona name/group or any identifier you think is suitable to describe this user/group of users.
This is how 'Person A' feels. This category is all about how your product or service makes Person A feel. It is the emotional state with the interaction between Person A and your brand.
This is what 'Person A' says. The key points here are about expression and saying what Person A is thinking.
This is how 'Person A' actually does. This category refers to actual actions.
This is how 'Person A' really thinks. These internal thoughts are usually not expressed or shared, they are kept in the Person A's mind.
