Add user persona's action
Add what user persona does (actions).
These are the user persona's actions and behaviors regarding your brand/business (for example: price comparison, research, making a pro/con list, looking for recommendations, etc.).
THINKS
In this category, you need to add what user persona thinks about your product/service or brand.
These thoughts are internal, and usually, they are not shared or expressed.
FEELS
In this category, you need to add how your product/service makes the user persona feel.
DOES
In this category, you need to add what user persona does.
These are the user persona's actions and behaviors regarding your brand/business (for example: price comparison, research, making a pro/con list, looking for recommendations, etc.).
SAYS
In this category, you need to add what user persona says about your product/service or brand.
You can find these phrases in reviews, email feedback, social media posts, etc.
Add user persona's feeling
Add how your product/service makes the user persona feel.
Add phrases the user persona says
Add phrases the user persona says about your product/service or brand.
You can find these phrases in reviews, email feedback, social media posts, etc.
Add phrases the user persona thinks.
Add what user persona thinks about your product/service or brand.
These thoughts are internal, and usually, they are not shared or expressed.
USER PERSONA
