Категории: Все - marketing - product - customers - sustainability

по Joe Harulow 1 месяц назад

62

Pieceful Minds

The brand aims to create a sustainable and mindful experience through its product offerings, catering to various customer segments such as art lovers, puzzle enthusiasts, mindfulness practitioners, eco-conscious consumers, and families seeking quality time.

Pieceful Minds

Reconnect with the moment, one piece at a time.

Pieceful Minds

Families Seeking Quality Time:
Art Lovers:
Age: Adults 30-65, typically with disposable income.
Puzzle Enthusiasts:
Age: Wide age range, from young adults to seniors.
Eco-Conscious Consumers:
Age: Broad range, but often includes Millennials and Gen Z who are highly aware of environmental issues.
Mindfulness Practioners
Age: Adults aged 25-55, often with a skew towards females.

Finance

Margins
60% Gross

30% net

Returning customer rate
Customer lifetime value
AOV
20- 25

Production

3 controllables for sustainability
Materials
End of life use
prodigi.com
Potential supplier

No tin

First Print on Demand orders
Bulk stock after establishing demand
UK Manufacturer

Mission:

Artist
Promote talented artists and help them get paid
Customer
Help our customers unplug, unwind and connect with oneself
Ourselves
Build a sustainable brand that encourages connection and mindfulness.

Marketing

Collabrations
Partnering with local businesses

B2B

Gift boxes
Community Engagement
Weekly newsletter
Paid advertising
Tik Tok
Insta/FB
Google
Influencer Partnerships
Artists
Wellness content creators
Short form content
Instagram reels
Tik tok

Product

Themed collections
Around topics
Around the artists
Mental health charity % ?
Sustainble
Plastic?
Sustainable Cardboard
Artist Led
Promoting the artist
Commission based

Brand

Visuals
Packaging
Imagery
Colours

Pastels

Earth tones

Teal

Sage green

Values
Empowering creativity
Sustainability: Committing to eco friendly practices, production and packaging
Community, artists and customers
Mindfulness: Encouraging presence and awareness in every moment