Категории: Все - costs - revenue - investment - profit

по Katie Reuss 1 года назад

151

Revenue Management

Revenue Management

Revenue Management

Value

Oragnizational profit(tangible benefit)=Selling price-Costs
Personal Profit=Perceived value(intangible benefit)-Selling Price

Quality, Service, Price

Intangibilitiy, Inconsistency, Inseparability, and Inventory

Strategic Pricing

Value=Perceived Benefit-Price
4 Ps= Product, promotion, place, and price

Supply, Demand, Equilibrium price, break-even point

Fixed, variable and mixed costs

ADR=Total room revenue/total rooms sold

Occupancy %= Total rooms sold/total rooms available for sale
RevPAR=ADRxOccupancy%

RevPOR=Total Revue/Total Occupied Rooms

Accountant's Profit Formula

Profit=Sales-Costs
Profit= The Reward for Risk

ROI= Return on Investment

ROI= Investment Return/Original Investment

Revenue-Expense=Profit