Shell INc

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Primary Sources

Interviews -Filling station attendant interviews: for collecting reliable and relevant data from witnesses of change in the industry

Surveys -Client Heartbeat: online surveying for the general public and to get easy access to a wide range of people for more data https://www.clientheartbeat.com/ -Telephone survey: easy access to a wide range of people and possible collection of essential data since it is a more personal survey

Why? -These sources provide statistical data: price range observations, customer opinion, and possible factors identified -These sources come from witnesses of daily changes in oil prices and behavior, both customers and workers

Ethical Concerns

Disclosure -In primary sources, disclosure damages need to be considered in order to protect people’s privacy and avoid any inconveniences.

Deceitful -Secondary sources need to be referenced and be given credit in order to avoid plagiarism.

Secondary Sources

Business-related journals -Investopedia http://bit.ly/1DJCQ37

Media Articles / Internet -NY Times http://nyti.ms/1ZRCwey

Government Publications -U.S. Energy Information Administration http://1.usa.gov/1vORoIz

Why? -These would be the best sources since they provide reliable and studied information. The information in these sources has been revised by either government officials, students, experts, and/or academics. -These sources provide price behavior, causes of such prices, forecasts for future years, and more. They also relate different factors that affect the oil price.

Stephanie Roeniger Patricio Torres