App Savvy
Chapter 8. Building your marketing crescendo
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Phases
1
возможности
Канал коммуникации со старыми клиентами
поиск новых клиентов
finding prospects
tracking competitors
отслеживание событий в iOS сообществе
лидеры мнений
peer relations
передовая аудитория
twitter functions
following
mentioning
searching
composing new tweets
советы по использованию
be useful
answer customer questions
make announcements
offer special twitter only deals
linking to great resources
sharing practical advice
create two accounts
personal acc
for iOS development community
app account
news
save search results in tweetDeck
links
Laura Fitton
"twitter for dummies"
Инструменты
tweetDeck
HootSuite
Seesmic
WeFollow
Twiangulate
последние новости
google reader
2
e-mail marketing
one of the best ways to broadcast information very quickly to a large and diverce audience
tools
Analytics
http://www.
constantcontact.com/
Splashes and landing pages
(http://unbounce.
com/
advertising splashes
e-mails
promoted tweets
Facebook, vkontakte
Adwords, Yandex
3
prerequisites
half of app
actual assets
sneak peaks on twitter
blogging
Wordpress
Posterous
Tumblr
recruting beta-testers
link to blog
blog post
objective of beta-testing
the OS and device requirements
some bagcground on providing UDID
the way of sign up
degree of result's publicity
e-mail newsletter compiled from blog and twitter content
4
submitting app to Apple for approval
content
what makes app interesting
what features will be added going forward
plans for incorporating customer feedback
channels
website
design
embody Apple like design and attention to details
gives the sense of being in app itself
splash page
splash page + blog
pre-launch
device
teaser text
social media links
e-mail signup
about and contact pages
webanalytics
post-launch
device image revisited
slideshow
video
short
catchy, upbeat music
features/description
price tag
app store button
additional screenshots
media and customer quotes
what's new
FAQs/support
blog
e-mail newsletter
media outreach
The purpose of media outreach is to find websites that could be interested in doing a review about you or your app
whom to pitch
google search
relevant articles
persons
grouping lists
by elihood of receiving a review
by reviewer type
how to pitch
brief description about features
screenshots
video
iTunes URL
tips
use some context from an article or post someone wrote
p 258 example
when to pitch
one or two weeks before approving app
5
Launching app
promo code
promo codes are useful even if you have a free app
earn an additional 5%
Publish blog post
How to Write a Social Media Press Release
notifying other contacts
get ratings and reviews
Adjust App Store description and website
Tweet it up
send e-mail newsletter
Additional promotion
continue pitching bloggers and media outlets
app giveaways
gift this app
contests
promotional pricing
cross-app promotions
mobile advertising
pay per install
networks
local media
from interview
Phill Ryu, taptaptap.com
“How big is the vacuum?”
quality vacuum
vacuum of developers leveraging free for their paid app sales
vacuum
of booby apps