Electronic
Commerce

B2B (Business to Business)

Companies that sell to other companies
Example: Industrial materials suppliers

Companies that sell directly to consumers
Example: Amazon, online clothing stores

C2C (Consumer to Consumer)

Consumers who sell to other consumers
Example:eBay, MercadoLibre, Wallapop.

B2G (Business to Government)

Companies that sell products or services to governments.
Example: Public tenders, infrastructure contracts.

Subscription Model

Customers pay a recurring fee for access to products or services.
Example: Netflix, Spotify.

Advertising Model

Revenue comes from advertisements presented to users.
Example: Google, Facebook.

Market Model

Platforms where buyers and sellers interact
Example: Amazon, eBay

Affiliate Model

Sellers earn a commission for referring other buyers.
Example: Blog affiliate programs, Amazon Associates.

Advantages of
Electronic Commerce

Global Market Access

Global expansion without geographical barriers.

Reach customers in different time zones.

Reduction of Operating Costs

Less need for physical stores.

Reduction in personnel and rental costs.

Availability 24/7

Allows purchases at any time

Personalization of
the Customer Experience

Using data to recommend products

Better adaptation to customer needs

Inventory Management Efficiency

Better control through technological tools.

Less losses due to unsold products.

social commerce

Buy direct from platforms like Instagram and TikTok.

Short and Live Videos

Using dynamic content and live streams to promote products.

Influencers

Marketing through content creators to promote products.

Augmented reality

Personalized advertising

Ads targeted to specific audiences based on their behavior

Live shopping

Buy products during live broadcasts.